If the country’s finest sellers of bad ties, “World’s Greatest Dad” coffee mugs and designer boxers have experienced a significant slump in the last few years (especially in the country’s hottest collecting markets), well, we apologize. Indeed, since bursting onto the scene in the summer of 2012, Panini America’s annual Father’s Day hobby shop promotion has fundamentally altered the way kids and their moms shop for Dad on his special day.
With the bold introduction two years ago of a wrapper-redemption program intended to replicate the wild success of the company’s Black Friday promotion, Panini America officials transformed Father’s Day — traditionally a sleepy Sunday afternoon in most of America’s hobby shops — into a bona fide collecting holiday. Along the way, the program has strengthened the unique family bond that collecting creates between a father and his children.
In 2014, the Panini America Father’s Day phenomenon returns. Boasting a holiday-exclusive card set featuring a plethora of unique memorabilia and autograph inclusions, this year’s offering looks to be one of the most content-rich yet. The 2014 Father’s Day set began packing out earlier this week, and if you’ve paid attention to the Panini America Twitter feed, you’ve already been treated to a few jaw-dropping sneak peeks featuring the likes of Johnny Manziel, Jose Abreu and Kobe Bryant. An example:
#WhoDoYouCollect #FathersDay pic.twitter.com/J0Za9YOVTX
— Panini America (@PaniniAmerica) June 4, 2014
Jose Abreu having a BIG night & his Rookie Cards can be found in #FathersDay #collect pic.twitter.com/3th704LRHY
— Panini America (@PaniniAmerica) June 3, 2014
Today, we’re offering a few more first looks. Panini America’s 2014 Father’s Day packs will be available in participating hobby shops across the country via wrapper-redemption to collectors who make qualifying purchases of Panini America trading card products in-store. In the coming days here on The Knight’s Lance, we’ll provide everything you need to know to make the most all the promotion, including a complete list of participating dealers and, of course, more mouth-watering images. Today’s gallery — featuring just some of the autograph content and a selection of rare Green Prizm parallels from 2013 Select Football (numbered to just 15) — is merely an appetizer. Enjoy.
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